Brand Strategy & Digital Marketing
Visual identity, website, SEO, social presence, and the narrative that earns attention and keeps it.
Boutique Hospitality Consulting · Tuscany, Italy
Independent luxury.
Made to measure.
Twenty years of operational leadership, brand strategy, and revenue management — built inside one of Tuscany's most celebrated small hotels, and now available to the properties that deserve the same results.
Start a conversation
No retainers. No formulas. No generic playbooks.
- 85% Direct bookings at Villa Bordoni
- +15 pts Direct share, year on year five-star, Genova · May–Aug 2026
- 1.7% OTA commission impact vs. industry avg. 15–25%
- 20+ Years in boutique luxury hotels, restaurants, wineries
What I do
Strategy, operations,
and everything in between.
Independent properties rarely need just one thing. They need someone who understands the whole picture — and knows which lever to move first.
All services-
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Revenue Management & Direct Booking
Reducing OTA dependency without sacrificing occupancy. The goal: keep more of what you earn.
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Operations & General Management
Hands-on operational leadership for properties in transition — from family management to professional models, post-crisis rebuilds, or full turnarounds.
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Restaurant, F&B & Experience Concepts
Cooking school launches, restaurant concept development, food cost management, and the dining experience that becomes central to your property's identity.
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Websites for Hospitality & Beyond
Fast, bilingual websites built by someone who has run the business behind them.
Selected work
Properties that trusted
the process.
A selection of engagements across boutique hospitality, food & beverage, wine, and luxury brand strategy.
All work-
Hotel · Flagship engagement
Villa Bordoni
Greve in Chianti, Tuscany · 2006 – 2025
Nineteen years at one of Chianti Classico's most acclaimed small hotels. From co-shaping the opening identity and founding the direct-booking model, through full operational and commercial management, to serving as Managing Director. Founded and grew the Chianti Cooking School brand. Delivered two consecutive all-time revenue records.
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Hotel · General management
Palazzo Durazzo Suites
Genova, Liguria · 2026
A twelve-suite, five-star hotel in a 17th-century Rolli palace, run for one season. Direct share of bookings up 15 points year on year; TripAdvisor from 3.0 to 4.3 and twenty places up the city ranking; Booking.com Guests’ Choice.
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Design studio · Website & digital presence
Deniz Önel Interiors
Florence & Tuscany · 2026
A 258-page bilingual portfolio site for a luxury interior design studio: projects, spaces and process, all editable by the studio itself. Built for search from the first day, and hosted at zero running cost.
Who I am
A career built
inside the work.
I'm Ricardo Lourenço — born in Porto, educated in Paris, London, and Florence, and based in Tuscany for over twenty years. I don't advise from a distance or arrive with a generic framework. I've managed the thing I'm now asked to advise on, at every level.
- Português
- English
- Italiano
- Français
Villa Bordoni — 19 years
From opening day to Managing Director. The full arc of a boutique property: concept, crisis, growth, and record performance. There is very little in small luxury hospitality I haven't managed directly.
Results that are named and measurable
85% direct bookings. 1.7% commission impact on gross room revenue. Restaurant food cost at a record-low 18%. Two consecutive all-time revenue highs. These are not estimates — they are results from a real property with auditable numbers.
Independent properties only
Boutique hotels, agriturismo, wineries, restaurants. The kind of places where the owner has a genuine vision and needs a partner who can make it commercial — without making it ordinary.
Get in touch
Let's talk about
your property.
Every property is different. The first conversation is simply about understanding yours — where it is, where it could be, and whether there's a genuine fit. No obligation, no pitch deck.
“The first conversation costs nothing and tends to be revealing — for both of us.”