Who I am
A career built inside the work.
I'm Ricardo Lourenço — born in Porto, educated in Paris, London, and Florence, and based in Tuscany for over twenty years. I don't advise from a distance or arrive with a generic framework. I've managed the thing I'm now asked to advise on, at every level.
My career was built at Villa Bordoni, a twelve-room property in the heart of Chianti Classico that I joined before it opened. Over nineteen years I moved from founding its direct-booking model and shaping its early identity, through eleven years as Sales & Marketing Manager, to serving as Managing Director — achieving all-time revenue records in each of my final two seasons.
Through Bespoke216, I bring that same precision and commitment to independent properties that want to close the gap between what they are and what they could be. Boutique hotels, agriturismo, wineries, and restaurants — properties with a story worth telling and the ambition to tell it properly.
- Português
- English
- Italiano
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Villa Bordoni — 19 years
From opening day to Managing Director. The full arc of a boutique property: concept, crisis, growth, and record performance. There is very little in small luxury hospitality I haven't managed directly.
Results that are named and measurable
85% direct bookings. 1.7% commission impact on gross room revenue. Restaurant food cost at a record-low 18%. Two consecutive all-time revenue highs. These are not estimates — they are results from a real property with auditable numbers.
Independent properties only
Boutique hotels, agriturismo, wineries, restaurants. The kind of places where the owner has a genuine vision and needs a partner who can make it commercial — without making it ordinary.
Get in touch
Let's talk about your property.
Every property is different. The first conversation is simply about understanding yours — where it is, where it could be, and whether there's a genuine fit. No obligation, no pitch deck.