Hotel · Rebrand & operations
Terre di Baccio Resort
Post-acquisition rebrand for a historic 16th-century Chianti country house: photography, website, digital marketing, and software adoption.
A change of ownership is also a chance to decide what a place should be. At Terre di Baccio, a sixteenth-century country house in Chianti, the work was above all about that: redefining the resort’s identity under its new owners, and making everything a guest sees say the same thing.
I led a photo shoot to present the rooms in a new light, wrote most of the copy, and assisted on the website project. I also advised on the hotel’s software.
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