Winery · Brand development
L'Orcio a Ca' di Pesa
Elevated a largely unknown boutique winery to regional prominence: coordinated visual identity, new website, and social media strategy — with a measurable positive impact on wine sales.
It began as a commission for a new website, together with all of its copy.
Alongside it we introduced an online sales system for the estate’s wines. It had to be lean, and easy to run for the winery’s only “operator”: the winemaker, who also handled visits and tastings.
A full SEO plan followed, to bring this boutique winery to prominence online. Alongside it, a social media strategy: I launched the winery’s Instagram account and grew it organically to about 3,000 followers, roughly where it stands today. Over the following year, visits and direct wine sales grew sharply. Later, a newsletter system was added.
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